The Balance Project Advisors

Gina Marcello, PhD

Gina Marcello, PhD is an Associate Teaching Professor at Rutgers University’s School of Communication and Information.  She co-developed and coordinates Disinformation Detox in Communication, Media, and Information Studies, Rutgers’ first general education media and information literacy course. A thirty-year media educator and advocate, Gina’s teaching and scholarship bridge media psychology, sociotechnical systems, media ecology, and epistemic cognition. 


In an always-on, AI-empowered, and deeply mediated world, Gina approaches balance as a daily practice grounded in small, repeatable choices.  By intentionally spending time in device free spaces, embracing time outdoors, and practicing present moment awareness, she aims to cultivate an intentional, values-driven relationship with technologies and screens. www.ginamarcello.com

Sander McComiskey

Sander McComiskey is a technology policy researcher and advocate at Princeton University’s School of Public and International Affairs. He has published and presented research that examines digital technology through the lenses of youth mental health, attention spans, behavioral addiction, and consumer welfare. Working in state government, Sander helped write regulations that protect minors from addictive, algorithmic online feeds; he has also served as a policy consultant and expert witness for state legislatures and federal agencies. He is a student researcher with Yale School of Management’s Thurman Arnold Project and a Yale Law Undergraduate Liman Fellow. Outside of his work, Sander likes to find balance by playing flag football, reading dusty, old books, and rooting for his hometown New Orleans Saints.

Matt Pulley

Matt Pulley is a technology leader and entrepreneur with over two decades of experience in the tech industry, including serving as CTO at multiple venture-backed startups, building platforms, leading teams, and seeing firsthand how digital tools are designed to capture attention and shape behavior. While leading the Screens in Schools group at Fairplay's Screen Time Action Network, he recognized that parents lacked the coordinated organizing tools available to corporations and large nonprofits. This inspired him to found Four Norms, an online platform that gives grassroots parent-groups and communities the tools to organize and shift norms around technology use from the ground up. 


Matt got back into reading a few years ago, and it's become his way of slowing down and finding balance in our frenetic digital world.

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